By Jonathan & Erik Bernstein on January 14, 2012
Oops! The New York Times thought it was sending an email to a few hundred people who had recently canceled subscriptions, offering them a 50 percent discount for 16 weeks to lure them back. Instead, Wednesday’s offer went to 8.6 million email addresses of people who had given them to the Times. That was the […]
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By Jonathan & Erik Bernstein on January 11, 2012
Going against convention boosts J&J’s brand reputation Apologies are supposed to be serious. If you’re joking, then you don’t really mean it, right? Johnson & Johnson, whose handling of the infamous 1982 Tylenol tampering murders and ensuing crisis management still stands as a “how-to” case study today, begs to differ, and did so in style […]
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By Jonathan & Erik Bernstein on January 4, 2012
You can’t cover up, so just come clean Crisis management can be like presidential politics: If you don’t set the record straight immediately and honestly, you can be out of the running in a flash. Perception quickly becomes reality and the negative consequences snowball. Case in point: Herman Cain. By failing to address allegations of […]
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By Jonathan & Erik Bernstein on December 31, 2011
Does the evolution of tech and communication mean our methods must drastically change? Social media has already changed how we do customer service, and the rise of prominent posters, or powerful groups (who hasn’t heard of the mommy bloggers?) continues to affect the ways we handle issues. With infamous moves ranging from the sensational, like […]
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By Jonathan & Erik Bernstein on December 27, 2011
Counter rumors with fact You can’t assume that everything you read on the internet is true (duh!). If you’re the victim of such disinformation, you need to act quickly to counter it with solid facts. Once the horse has left the barn, it’s difficult to catch! This quote, from a Canton on Emergency Management blog […]
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By Jonathan & Erik Bernstein on December 21, 2011
Answer these simple questions to find out Find yourself stopping blooming Facebook crises in their tracks (with a single bound!) and coming out bearing Likes from everyone involved? Are you the person the C-suite comes to when the proverbial bleep hits the fan in the office? Well then, you just might be a crisis manager! […]
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By Jonathan & Erik Bernstein on December 16, 2011
The following guest article, by crisis consultant Tony Jacques, puts some hard figures behind the constant warnings us crisis managers give to plan for and protect against reputation damage. When Share Price Puts a Value on Brand Reputation Share price might not be everything – but for many organizations there is nothing but daylight way […]
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By Jonathan & Erik Bernstein on December 15, 2011
Know your plan and play your role Every company has a organizational chart – a ladder of power, but how this structure functions during a crisis must be clarified with all the stakeholders in the company; particularly the communications department. A crisis can hit at any time, and the company needs to determine secondary command […]
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By Jonathan & Erik Bernstein on December 5, 2011
High marks for the automaker’s crisis management Late last month, General Motors sparked comparisons to Toyota’s recent troubles when it announced that small electrical fires had occurred in some Chevy Volts during the course of testing. Unlike Toyota, however, GM quickly got out in front of the story, as described in this quote from an […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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