By Jonathan & Erik Bernstein on February 27, 2012
The following is a guest post from frequent contributor Rick Kelley, director of crisis communications for Triad Strategies. Ryan Braun: Victim or Villain? To many who have listened to the sports pundits hammering major league baseball player Ryan Braun for winning an appeal of his 50-game suspension “on a technicality” after failing a drug test […]
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By Jonathan & Erik Bernstein on February 23, 2012
A client contact passed this excellent article on to us, and author Lisa Lochridge, Director of Public Affairs for the Florida Fruit & Vegetable Association, was kind enough to allow us to reprint it for you. 10 ways to ruin your company’s communications efforts Rather than propose some resolutions for communicating well in 2012, I […]
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By Jonathan & Erik Bernstein on February 21, 2012
More than ever, your reputation relies on social media At a time when 89 percent of consumers say they find online channels trustworthy sources for product and service reviews, new Cone research reveals four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. This is up from […]
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By Jonathan & Erik Bernstein on February 20, 2012
Can you survive a crisis? Every single business has potential problems, and the difference between whether they sink or swim in the aftermath of a crisis can often be determined in the critical 24 hour period right after it breaks. On March 1, Jonathan Bernstein will present, “Communicating in Crisis: The First 24 Hours,” a […]
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By Jonathan & Erik Bernstein on February 13, 2012
Still not ready?? While social media continues to grow and users welcome it into most every aspect of modern life, few businesses are truly prepared to launch a social media crisis management campaign. Check out these telling figures, from a recent SmartBlog on Social Media survey: If a social media public relations crisis were to […]
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By Jonathan & Erik Bernstein on February 8, 2012
Play your cards close until the time is right Veteran reporters are wily creatures, and when it comes to determining whether the juicy lead they’ve got about a breaking crisis at your company is legit, they can read volumes from a simple phone call. A recent Pro Sports Communications blog post by Martine Charles took […]
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By Jonathan & Erik Bernstein on February 4, 2012
Not your fault? Let the people know! Additional fees for air travel have been a topic of increasing unpopularity in recent years, so when new federal regulations pushed airlines to conceal government taxes in fares, budget line Spirit fought back with the ultimate in transparency. By sending an email with the following headline to its […]
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By Jonathan & Erik Bernstein on January 23, 2012
Manage a crisis AND run a business? Are you ready? When a major crisis hits, it can feel like the bottom just fell out of your whole organization. Energy is focused on response and recovery, communication and crisis management, and it can be easy to set daily duties aside. While obviously you have to assign […]
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By Jonathan & Erik Bernstein on January 19, 2012
What do you want out of social media? Every successful voyage needs a defined goal that justifies the inherent risks. Similarly, when embarking on using social media to bolster crisis management, your organization must establish specific goals. These goals can be social, economic and political in nature. In the course of our practice we have […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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