By Jonathan & Erik Bernstein on April 26, 2012
Newly surfaced photos bring reputation damage More damaging photographs of U.S. soliders surfaced last week, hot on the heels of the controversial Marine “SS” flag picture crisis. This time, the photos depicted soldiers in what they apparently thought were comedic poses with dead Afgan insurgents. How did the public come to see these pictures at […]
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By Jonathan & Erik Bernstein on April 20, 2012
Wasteful spending wrecks Philly Councilman’s rep Philidelphia Councilman Jim Kenney doesn’t know how to Tweet. Not only that, but his PR guy, Martin O’Rourke, who collects $30,000 of taxpayer money every year to handle communications for Kenney, doesn’t either. Logic should direct these two towards taking a few of those bucks and hustling to the […]
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By Jonathan & Erik Bernstein on April 15, 2012
Editorial by Jonathan Bernstein Does being the chief resident of the White House erode your public speaking ability? Is it time to find some new speech writers? Are you making so many speaking mistakes that they become trends noticeable not just back home, but even by a DANISH TV station? Yes, yes and YES, Mr. […]
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By Jonathan & Erik Bernstein on April 8, 2012
Convince the audience that you’re right Wimpy words modify or water down your conviction and in the end your position. When you pepper a conversation with “hopefully,” “perhaps,” “I feel,” “kind of” and “sort of,” the message you convey is a lack of confidence. Use power words such as “I’m confident that,” “my track record […]
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By Jonathan & Erik Bernstein on April 4, 2012
Taking damage from searches for your own key terms Politicians are no strangers to controversy, but as we become more and more immersed in the digital world, regular citizens are gaining the power to cause serious reputation management issues for these seemingly lofty figures. The following quote, from a MediaPost article by Derek Gordon, highlights […]
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By Jonathan & Erik Bernstein on March 26, 2012
Protect your business, be prepared for social media crisis management Let’s face it, social media isn’t going away. People love to talk about what’s going on in their lives, and now that they can do it with millions of others right from the smart phone in their pocket, it’s practically irresistable. What this means to […]
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By Jonathan & Erik Bernstein on March 20, 2012
A four star apology Early last month, the United States Marine Corps issued one of the most concise and effective apologies we’ve ever seen. No, you didn’t read wrong, I said the USMC! Standing the years-long tradition of stodgy communication full of niche terminology on its head, the Marines, much like fellow government agency FEMA, […]
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By Jonathan & Erik Bernstein on March 9, 2012
Crisis simulations save lives Sure, you know that you need to be ready for crises, but do you know what it’s actually like to be in a crisis? The goal of the Red Cross UK Disaster Response Challenge is to give you this experience, and more. Constructing a hypothetical disaster that unfolds in real time […]
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By Jonathan & Erik Bernstein on March 3, 2012
Why you need social media for crisis management “Enterprises simply cannot afford to ignore social media as a crisis communications tool,” said Andrew Walls, research vice president at Gartner. “In many cases, social media may represent the only available means of locating and contacting personnel; providing stakeholders with the information and assistance they need; informing […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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