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Find the Crisis First

By Jonathan & Erik Bernstein on October 24, 2012

The best form of crisis management is prevention Social media, web digests, TV news, even plain old word of mouth all revolve around finding something interesting to talk about, and you really don’t want your organization’s latest slip-up to become the topic du jour. Problem is, you can’t shut it down once the story’s out. […]

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Short Term/Long Term

By Jonathan & Erik Bernstein on October 21, 2012

Good crisis management covers both It’s pretty obvious that you can’t just wing it when it comes to crisis management. While business leaders as a whole are far more on board with the whole “crisis plan” thing than they were some 10-15 years ago, their focus is still typically very much on the now. Few […]

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One’s Missed Opportunity is Another’s Brilliant PR

By Jonathan & Erik Bernstein on October 18, 2012

Seizing social media opportunities creates crisis management benefits We’ve said it before and we’ll say it many, many more times – it pays to be in touch with social media. Last November, a young Brit named Thomas Cook thought it would be funny to ask travel agency Thomas Cook UK to donate a weekend in […]

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Quick Crisis Management from O2

By Jonathan & Erik Bernstein on October 15, 2012

Quick reaction and the right moves pay off UK mobile provider O2 found itself experiencing a bit of deja vu when, just months after a 24-hour service disruption left hundreds of thousands without a cellular connection, yet another widespread outage hit its system late last week. The company actually came out of that incident fairly […]

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Hotel Hacker Exposes E-Vulnerabilities

By Jonathan & Erik Bernstein on October 11, 2012

Modern technology creates crisis management risk While our never-ending quest for modernization has simplified many common tasks, it’s also spawned a new breed of crises related specifically to vulnerabilities in technology. The most common involve computer hacking, either as straight out attacks or a means of professional or amateur espionage, but it’s easy to forget […]

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When Deleting Social Media Comments is OK

By Jonathan & Erik Bernstein on October 8, 2012

What needs to be removed, and how to do it without creating a crisis We often espouse the importance of allowing stakeholders to share their opinions and experiences, whether positive or negative, on your social media pages. Overprotective admins  seeking to guard their company’s online image have sent more than one organization rushing into crisis […]

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Make Your Apology Mean Something

By Jonathan & Erik Bernstein on October 3, 2012

Don’t slack on this essential crisis management step Crisis management has really come a long way in a short time. It wasn’t more than a few years ago that the standard corporate reaction to “at fault” crises was to zip your lips and lawyer up. Now, it’s pretty well accepted that one of the most […]

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GoDaddy Does Online Reputation Management

By Jonathan & Erik Bernstein on September 24, 2012

Editor’s Note: The following apology email, sent by GoDaddy CEO Scott Wagner after customers lost service for some six hours earlier this month, is the second seriously high quality piece of online reputation management that we’ve shared with you recently. His plain language, paired with a more-than-generous full month’s credit for GoDaddy’s web hosting services, […]

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Worried About Mass Shootings? Think Prevention

By Jonathan & Erik Bernstein on September 22, 2012

Editor’s note: Author Rick Amme’s own words best sum up the focus of this important guest article – “Unpleasant as this is, it is something you have to think about in a position of leadership: prevention, not just response, when it comes to shootings in the workplace.” Worried About Mass Shootings? Think Prevention As a […]

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Romney Film Reveals Crisis Management Risk

By Jonathan & Erik Bernstein on September 18, 2012

Leaked video raises reputation issues for presidential hopeful The tape of Mitt Romney slamming Obama supporters at a private donor dinner is one of those situations that there really is no explaining your way out of. Full of reputation-wrecking quotes like this one, discussing his own father, “Had he been born of Mexican parents, I’d […]

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Meet this Blog’s Co-Hosts

Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]


Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position. [Read more ...]

Recent Blog Posts

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  • Are You Prepared For 2021? New Crisis Management Survey Out Now
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  • How to Create a Crisis Management Plan to Respond to a Cyber Breach
  • Audi’s ‘Insensitive Ad’, or Why you always ask how else an image could be interpreted.
  • The Road To Crisis Recovery
  • Preparing DURING The Pandemic
  • Coronavirus: What You CAN Control
  • Southwest’s COVID-19 Crisis Communications And What You Need To Be Doing

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