By Jonathan & Erik Bernstein on January 9, 2013
Editor’s note: The following case study was submitted to us by Crisis Manager reader Antoni lee, managing director of Australian communications firm Rhetorica. As Mr. Lee told us, “While the incidents themselves may now seem minor to some, the reputation and business damage is ongoing and significant.” Orica Takes Medicine the Hard Way:A Case Study […]
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By Jonathan & Erik Bernstein on January 7, 2013
Don’t ignore this valuable “human resource” We frequently speak about the importance of your crisis management team working in close connection with other departments for a reason – it works. While crisis management covers a broad spectrum of responsibilities and is often managed by outside contractors, those in specific departments have not only focused their […]
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By Jonathan & Erik Bernstein on January 6, 2013
How do you manage this increasingly common problem? Despite what quite a few shady companies purport to be able to do, there is no way to magically erase negative online reviews. The reality is that if people are saying bad things about you online, the best thing you can do is change their minds If […]
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By Jonathan & Erik Bernstein on January 1, 2013
Foot-in-mouth disease continues to affect organizations and individuals worldwide Each year around this time Merrie Spaeth, former Director of Media Relations for President Reagan and current president of Spaeth Communications, announces her BIMBO of the Year awards. The BIMBO awards are meant to demonstrate the dangers of associating oneself with the very negative terms you […]
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By Jonathan & Erik Bernstein on December 27, 2012
Crisis management for a clash of modern vs. traditional communication While the rest of the business world has boarded the social media train, an incident earlier this month involving Netflix CEO Reed Hastings brought to light an important question: How do you avoid having your social media communications run afoul of regulatory bodies that are […]
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By Jonathan & Erik Bernstein on December 23, 2012
Has the onetime industry leader completely stopped caring? Black Friday presents a great opportunity to grab new customers or bring old ones back with exciting deals. As with many opportunities, this one can also be a double-edged sword, as failure to meet expectations can lead to serious crisis management concerns. For example, Dell Computers, whose […]
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By Jonathan & Erik Bernstein on December 18, 2012
Potential disaster headed off by strong crisis communication Ethical reporting has been a hot topic recently, and this quote, from a PRDaily article by Gil Rudawsky, describes a perfect case study for media organizations who come to the unfortunate realization that one of their writers or reporters has been less than honest. When The Cape […]
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By Jonathan & Erik Bernstein on December 3, 2012
Thoughtless Twitter posts lead to rapid ejection from mediator role It’s common to see Twitter profiles including comments like “opinions are my own and do not represent those of my employer,” but the fact is that whether you post a qualification or not, the things you do and say online can definitely have an impact […]
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By Jonathan & Erik Bernstein on November 29, 2012
Reputation management is key in sensitive situations Jill Kelley, the unofficial social liason to MacDill Air Force Base, is at the very center of the David Petraeus scandal. It was Kelley’s complaints to the FBI about threatening letters from Paula Broadwell that initially started the investigation into the situation, and now that the proverbial stuff […]
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By Jonathan & Erik Bernstein on November 26, 2012
Helping New York weather the storm New Yorkers are no strangers to crisis, but Hurricane Sandy truly put the city’s crisis management skills to the test. Mayor Michael Bloomberg was at the helm, and faced close scrutiny regarding his handling of the entire situation. The verdict? The veteran mayor turned in a powerful performance, navigating […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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