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Paula Deen’s Racist Reputation Wreck

By Jonathan & Erik Bernstein on June 25, 2013

No amount of crisis management can prevent Food Network from giving Deen the boot Paula Deen has enjoyed a long run as one of the most well-known celebrity chefs in the world, but a poorly-handled admission of racist views and actions has forced Food Network to drop her from its roster. One read through this […]

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Red Robin Blows off Social Media Crisis Management

By Jonathan & Erik Bernstein on June 21, 2013

Online reputation issues can be a double-edged sword Not a week goes by recently that we don’t see an organization that’s in need crisis management after releasing a new commercial or web video that is CLEARLY going to press the buttons of one group or another. The latest is an ad, from burger chain Red […]

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HGTV’s Floundering Crisis Response for Flag Folly

By Jonathan & Erik Bernstein on June 17, 2013

Crisis management required after predictably polarizing article published We never seem to run dry examples of easily preventable crises. Last week, an article on Home and Garden TV’s website discussing Fourth of July table settings suggested that an American flag be used as a “bright and festive table runner.” Whoops… As you probably guessed, flocks […]

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Preventative Crisis Management in the Workplace

By Jonathan & Erik Bernstein on June 13, 2013

National Safety Month means opportunities to talk about crisis management One of the best ways to strengthen your own reputation is by sharing information your stakeholders can actually use. Events like National Safety Month, every June for those who didn’t know, provide the perfect opportunity, and Staples knows just what to do. Here’s a surprisingly […]

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Social Media Crisis Management Musts

By Jonathan & Erik Bernstein on June 11, 2013

Like it or not, social media is all but guaranteed to play a role in your next crisis. Sure, you could bury your head in the sand and pretend it doesn’t exist, but not having a Twitter or Facebook account won’t prevent your stakeholders from venting about, or attempting to reach you via those services. […]

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FDA Simplifies Crisis Management

By Jonathan & Erik Bernstein on June 8, 2013

Govt agencies surprise by making crisis management simple, web-based Crisis management isn’t just for business. There are plenty of risks in daily life, and the more equipped to help prevent crises in our personal lives we are, the better off we’ll be. In recent years, several government organizations have really outdone themselves by becoming the […]

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Reputation Risks of Celebrity Spokespeople

By Jonathan & Erik Bernstein on June 3, 2013

Actions of those who represent your organization can result in a need for crisis management Celebrities are commonly used as spokespeople for everything from sodas to cars to underwear, but they certainly make for risky investments. As a quick look at the TMZ website (warning, not always SFW) shows, celebrity seems to breed controversy in […]

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Nutella Nearly Blows Free PR with Legal Nonsense

By Jonathan & Erik Bernstein on May 29, 2013

If no harm is being done, why create PR risk through legal threats? Ferrero, the company that makes hazelnut-based sweet spread Nutella, nearly blew a free PR opportunity when its lawyers went after the six-year-old unofficial “World Nutella Day” celebration. The event’s founder, Sara Rosso, informed World Nutella Day’s 40,000+ Facebook fans that she had […]

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Social Media: Who Are You Dealing With?

By Jonathan & Erik Bernstein on May 29, 2013

Know thy audience, young crisis managers Social media crisis management can be confusing to navigate, especially if you’re not sure which stakeholder groups you’re dealing with. Although each comment obviously comes from an individual, there are discernible groups that you see emerge again and again to join in online debates and dramatics. In a post […]

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Garcia’s Failed Crisis Management for Racist Woods Remarks

By Jonathan & Erik Bernstein on May 23, 2013

Negativity is a slippery slope Just last week, we discussed how pro golfer Sergio Garcia’s complaints about Tiger Woods left him labeled as a whiner by both traditional and social media. Apparently Garcia didn’t have enough negative attention, or PR training sessions, because this week his behavior took a turn for the straight out ugly. […]

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Meet this Blog’s Co-Hosts

Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]


Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position. [Read more ...]

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