By Jonathan & Erik Bernstein on August 15, 2013
Innocent on a technicality, but the court of public opinion has already judged Deen guilty In an interesting development, a judge has denied the claims of racial discrimination brought against Paula Deen by ex-employee Lisa Jackson. That’s right, the charge that brought Paula Deen’s TV empire crashing down in a matter of days has been […]
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By Jonathan & Erik Bernstein on August 9, 2013
Apple is in trouble as it faces court cases and political scrutiny without a cushion of goodwill Apple is infamous for its approach, or, perhaps more accurately, lack of approach, when it comes to creating goodwill. While this approach stood as an anomaly in the PR world for some time, the company is now facing […]
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By Jonathan & Erik Bernstein on August 5, 2013
Do your crisis management plans include being blackballed by the competition? So-called “black hat” tactics, often effective but unethical, or even illegal, ways of achieving goals, do exist in the world of PR and marketing. While, for the most part, reputable organizations have a policy of not putting shady tactics to work, employees looking to […]
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By Jonathan & Erik Bernstein on July 30, 2013
Take steps to avoid this preventable crisis The focus on content creation as the new, must-do form of marketing has resulted in an incredible number of completely involuntary copyright infringements across the web. Even experts who literally work with web content every single day are running into foul territory! For proof, look no further than […]
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By Jonathan & Erik Bernstein on July 26, 2013
Ignoring the 24/7 nature of social media is asking for trouble Neglecting the fact that social media pays no regard to standard business hours led to embarrassment for Qantas airlines after a pornographic image sat on its Facebook page for some seven hours, only being removed after a child spotted the pic and brought it […]
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By Jonathan & Erik Bernstein on July 23, 2013
Pointing out how poorly you pay your own employees is a crisis management faux pas So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let’s be real here, you’re also looking to grab you some good PR in […]
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By Jonathan & Erik Bernstein on July 12, 2013
The wrong words online can come back to haunt you The case of Justin Carter, the Central Texas teen jailed for over five months as a result of a Facebook comment, is a powerful lesson in just how serious social media has gotten, and why your personal crisis management considerations should include careful censorship of […]
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By Jonathan & Erik Bernstein on July 2, 2013
How Microsoft handled heavy backlash over XBox One announcement When Microsoft announced that its upcoming Xbox One game console would require a once-daily “check-in” online, as well as severely restrict the ability to play, trade and sell used games, it set off an explosion of outrage among the gaming community, a community which consists of […]
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By Jonathan & Erik Bernstein on June 29, 2013
Crisis management required after media highlights contrast between stated mission and reality The revelation that some disabled Goodwill workers make as little as 22 cents an hour while execs regularly rake in as much as $1.1 million annually has created a crisis of reputation for the nonprofit organization. According to NBC News, Labor Department documents […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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