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Crisis Management Case Study: Digiornos Social Media Mistake

By Jonathan & Erik Bernstein on October 3, 2014

Social media crisis management done right DiGiorno landed itself in the middle of a social media firestorm when it accidentally made light of a discussion on domestic abuse by using the #WhyIStayed hashtag, tweeting “#WhyIStayed You had pizza.” Whoever was running the account realized their mistake within minutes, deleting the offending post and sharing a […]

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The Not-Too-Distant Future of Reputation

By Jonathan & Erik Bernstein on September 30, 2014

Are you protecting your most valuable asset? We’ve been saying for years that reputation is, without a doubt, your most valuable asset, and as time rolls on that statement continues to be cemented as truth on an almost daily basis. Whether you’re a massive multinational organization or a single person, your reputation will continue to […]

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Data Breach Hits Japan Airlines’ Frequent Flier Club

By Jonathan & Erik Bernstein on September 27, 2014

Yet another reminder of the need to include data breaches at your org and others’ in crisis management plans Japan Airlines has joined the data breach club, announcing that hackers had made away personal info belonging to several hundred thousand of its Frequent Flier club members. The Japan Times reports: Hackers may have stolen details […]

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Home Depot Hack Dethrones Target as Largest Data Breach

By Jonathan & Erik Bernstein on September 20, 2014

Would your organization have a plan in place? The Target hack has been dethroned as the largest known data breach after less than a year following Home Depot’s revelation that some 56 million credit and debit cards were exposed to hackers due to an assault via customized malware. The Wall Street Journal’s Robin Sidel reports: […]

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Lessons from Malaysia Airlines’ “Bucket List” Contest

By Jonathan & Erik Bernstein on September 11, 2014

Even easily avoidable crises don’t dodge themselves When we saw that Malaysia Airlines was holding a contest asking travelers which places were on their “bucket list”, our jaws just about dropped through the floor. Even in a company that’s proven to be insensitive to the feelings of stakeholders this seemed an impossible mistake, yet here […]

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CDC Director Urges Rapid Crisis Management for Ebola

By Jonathan & Erik Bernstein on September 10, 2014

A call to action through education The longer crises are allowed to go on without definitive action being taken, the more damage is caused. When you have events like the current Ebola outbreak, that involve not one individual or organization, but many, the response becomes far more complex. In a continuation of its tried-and-true tactic […]

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Some People are Media Naturals – Even at Age 5

By Jonathan & Erik Bernstein on September 6, 2014

Incredible example of media prowess from a five year old While media training can make anyone better at speaking to the press, some people are just naturals, even at the age of five. If you haven’t seen the viral video of a young boy absolutely dominating an interview with his local news channel, have a […]

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Home Depot Latest Data Breach Victim?

By Jonathan & Erik Bernstein on September 3, 2014

Strong statement to kick things off, but it was missing something Home Depot may be joining the ranks of Target, P.F. Changs, and many others after announcing that it is looking into “unusual activity” involves the security of its data. While we give them due credit for not sitting mum on the topic, and coming […]

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The Blank Flag

By Jonathan & Erik Bernstein on August 30, 2014

[From the Ed: We’re happy to share the following guest article from Hungarian crisis communications expert Kornel Bohm.] Choosing the right crisis communication strategy An intense situation, like a crisis, is accompanied by extreme emotions, and frustration, confusion, lethargy, fury, or even shame or a thirst for revenge – just to mention the most common ones […]

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Accountability and Reputation in the Internet Age

By Jonathan & Erik Bernstein on August 27, 2014

Like it or not, you will be held accountable for your actions The Internet has established a whole new level of accountability for major organizations. Which facts and figures see the light of day are no longer controlled by the companies involved, nor are they buried deep in financial journals your average person will never […]

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Meet this Blog’s Co-Hosts

Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]


Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position. [Read more ...]

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