By Jonathan & Erik Bernstein on December 19, 2014
Good crisis management means being aware of, and preparing for, the possible outcomes of your actions There’s been a lot of discussion about demands from hackers that Sony not release “The Interview” due to its targeting of North Korean leader Kim Jong-Un, but in a recent interview with PRWeek Bernstein Crisis Management president Jonathan Bernstein […]
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By Jonathan & Erik Bernstein on December 12, 2014
Genuine care delivers crisis management dividends We see a lot of apologies these days, but more often than not they fail to hit home. Whether they’re lacking critical components like compassion, competence and confidence dragging or they take the route of the ugly “non-apology”, it seems tough for many to say “I’m sorry”. That’s why, […]
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By Jonathan & Erik Bernstein on December 10, 2014
What are the implications for crisis management as the social networks beats out Twitter for most active users? Photo-sharing service Instagram announced this week that it had officially bypassed Twitter to take the title of “most active users”. Boasting more than 300 million monthly active users who share more than 70 million photos and videos […]
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By Jonathan & Erik Bernstein on December 6, 2014
Remember, your CSR’s are some of your most valuable crisis management assets Providing great customer service can win you customers for life, and a larger share of those customer’s paychecks, but dropping the ball can, and will, have the opposite effect as well. Properly training customer service agents, giving them the flexibility to problem solve, […]
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By Jonathan & Erik Bernstein on November 24, 2014
How do you handle reputation threats on the increasingly popular site? As Reddit, the popular website based on user-run communities which determine what content will be prominently displayed and what falls into oblivion, increases in popularity, so does its part in threats to the reputation of organizations around the world. While coping with negatives on […]
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By Jonathan & Erik Bernstein on November 18, 2014
Brush up on your PR tactics with this useful infographic Pitching the media is an essential skill for traditional PR, but it’s also used heavily in crisis management. Landing stories helps to create a cushion of goodwill, or rebuild your image after taking a reputation hit, and sometimes getting your side of an issue published […]
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By Jonathan & Erik Bernstein on November 14, 2014
Embattled organization makes another mistake leading up to World Cup in Russia FIFA has already taken a great deal of heat over its controversial decisions to hold World Cups in Russa and Qatar, and now the organization is making headlines once again over an immense oversight that shows the world just how little attention they […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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