By Jonathan & Erik Bernstein on January 9, 2016
Shaken consumer confidence reflected in dampened sales and a massive drop in stock value At this point it’s hard to describe Chipotle’s situation as anything other than one of the nastiest reputation nosedives in recent memory. What started out as a couple of “isolated” customer illness incidents (E. coli and norovirus) has become an organization-wide issue, […]
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By Jonathan & Erik Bernstein on December 30, 2015
Avoiding mistakes and putting best practices to work Apologies are one of the oldest crisis management tools in the book. Although they’ve evolved to deal with a variety of situations, including those where you’re not actually at fault, the basics that make up an effective one remain largely the same. Making an interesting connection to […]
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By Jonathan & Erik Bernstein on December 23, 2015
Tips for one niche that apply to all Although this infographic from Wrike is specifically aimed at project management crises, the advice within applies to just about any type of crisis you may encounter. The framework of planning carefully before, reacting rapidly during, having an actual wrap-up process, and communicating throughout are items any group […]
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By Jonathan & Erik Bernstein on December 17, 2015
Must-know info about the search giant Unless you’re a statistical anomaly you’re using Google on a daily basis. Whether it’s your homepage, built into your browser, or powering on-site search, Google is everywhere. Alongside (and facilitated) by Google’s rise has been the increase in the impact of online search results. It’s inarguable that positive search results […]
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By Jonathan & Erik Bernstein on December 11, 2015
Tech giant fails to predict a negative response Misguided attempts at creating viral social media campaigns are constantly leading to crisis, yet organizations of all kinds continue to utterly fail to predict potential negative reactions. Case in point, IBM ticked off a hefty number of Twitter users when it attempted to launch a campaign pushing […]
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By erik on December 10, 2015
Media, PR, and our specialty of crisis management are inextricably intertwined. Knowing how to deal with and best approach the media, as well as understanding what they will think of your actions, is important to getting the message you want the public to see out there. A BusinessWired infographic made this point quite well, along […]
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By Jonathan & Erik Bernstein on December 7, 2015
An incredible volume of communication While traditional media does its best to adapt to changing audiences social media continues to grow. The sheer amount of communication happening on social networks in any given day is mind-boggling, but what we found even more incredible was the 60-second breakdown assembled by Social Jumpstart: ——————————- For more resources, […]
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By Jonathan & Erik Bernstein on December 3, 2015
Protecting yourself from an increasingly sophisticated threat Your credit card information is probably already for sale on the black market, sad to say. But odds are you’ll be hacked in a more insidious way in 2016, sadder to say. Your identity has by now been logged into some vast spy database in a foreign country […]
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By Jonathan & Erik Bernstein on November 21, 2015
An enlightening infographic for the season The holidays are a massive season for retailers, but did you realize many other organizations face added reputation risk from their own customers in the season as well? Time is short, folks feel frenzied, and that means patience is at a low. That irritated individual who just walked out […]
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By Jonathan & Erik Bernstein on November 14, 2015
Regulators losing patience with auto industry deception When the massive auto industry airbag recalls were first announced we were critical of the airbags’ manufacturer Takata and the way it chose to handle crisis management. Now, months down the road, Takata’s failure to come clean is resulting in serious monetary loss. At $200 million, the fine handed […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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