By Jonathan & Erik Bernstein on July 6, 2016
[Editor’s note: This guest post, originally published on the Triad Strategies blog, looks at the impact of VW’s $14 billion U.S. owner compensation agreement, and what it may mean to the company if similar amends are to be expected overseas where nearly 20x the number of vehicles have been affected. Although VW’s annual revenue is about […]
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By Jonathan & Erik Bernstein on June 26, 2016
Learning from those who are doin’ it right Figuring out how to do reputation management can be tricky. Fortunately, you don’t have to reinvent the wheel. There are plenty of positive examples of organizations doing good work both online and off, and all it takes is a bit of Googling to dig up best practices […]
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By Jonathan & Erik Bernstein on June 8, 2016
Quick tips to help with ORM efforts Truly excelling at online reputation management requires a customized approach and effort over time. While you work towards that, you can get positioned for success by learning all you can. Studying best practices and how-to’s (provided you vet where they’re coming from…) will allow you to lay a […]
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By Jonathan & Erik Bernstein on May 31, 2016
An international group of scientists says it should More than 150 experienced scientists have signed a letter to the World Health Organization begging it to intervene and move or delay the 2016 Rio Olympic Games. The reason? Zika. The letter cites a concern for global health as its primary reason: The Brazilian strain of Zika […]
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By Jonathan & Erik Bernstein on May 18, 2016
Connectivity comes at a price There’s a clear trend towards connecting just about everything to the internet. It makes things more convenient, it makes devices of all kinds more dynamic, and people just plain like it. But, with those positives come risks as well. As with anything that has internet connectivity, your connected “things” can […]
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By Jonathan & Erik Bernstein on May 9, 2016
As this issue gains recognition, new services arise Insurance giant Chubb’s new offering of cyber bullying coverage for its homeowners insurance clients is a sign of the times, as more and more the issue is being recognized as a significant, and often financially harmful, problem. Reuters reports on the coverage: Up to 40 percent of adult […]
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By erik on April 29, 2016
Protect this most valuable asset You simply can’t afford to ignore your online reputation. Stakeholders, both current and potential, will be searching your name, looking through reviews, and investigating your social media presence before choosing to do business with you. Yet, so often company leadership has little to no interest in making sure this vital […]
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By Jonathan & Erik Bernstein on April 21, 2016
Eye-opening figures on targeted attacks In our last post we discussed spear-phishing and “whaling” attacks – targeted hacks that take aim at specific companies and even specific individuals. According to Symantec, these attacks are drastically increasing, rising 55% in 2015 alone. This isn’t like being struck by lightning, either. Research found that large businesses targeted for […]
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By erik on April 18, 2016
Targeted attacks can cost you big bucks Spear phishing, or using what appears to be a legit email to fool specific targets into divulging sensitive information or taking other detrimental action, is growing in popularity thanks to the widespread availability of personal information on the internet. The latest variant of the attack, being called “whaling”, even specifically targets upper […]
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By Jonathan & Erik Bernstein on April 15, 2016
It takes work to share with people how great you really are! Protecting and growing your reputation should be a daily activity for any organization. It’s no accident that you hear about certain brands over and over again. The smart ones are out there proactively working to make sure you know exactly how awesome they are. […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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