By Jonathan & Erik Bernstein on April 4, 2012
Taking damage from searches for your own key terms Politicians are no strangers to controversy, but as we become more and more immersed in the digital world, regular citizens are gaining the power to cause serious reputation management issues for these seemingly lofty figures. The following quote, from a MediaPost article by Derek Gordon, highlights […]
By Jonathan & Erik Bernstein on May 9, 2011
Not just a branding tool Your company’s blog is one of its most valuable assets, serving as a tool for marketing, customer service, and, of most interest to us here, crisis management. With some forethought, your blog can become the focal point for information distribution in times of crisis, getting the story you want to […]
By Jonathan & Erik Bernstein on April 8, 2010
Welcome to Crisis Management in the 21st Century and to Internet: The Ultimate Medium. A cross between tabloid journalism and a gladiator competition, between Pollyanna and Pandora, where minds meet and merge, clash and clamor, and where you can get more of anything you want than was EVER available at Alice’s Restaurant. The Internet has […]
By Jonathan & Erik Bernstein on April 4, 2010
[Guest Submission by Chesa Keane, continuation of theme from previous blog post] Focus on Google for search results; the other search engines will follow suit over time. Review your website for keyword placement and density (keyword/total word ratio); you won’t be found if the keywords are not present in the proper configuration (i.e. there are […]
By Jonathan & Erik Bernstein on April 2, 2010
What do you want people to find on the first page of results when they search for your organization’s name on Google (which has 80+ percent of search traffic) or the other major search engines? You would probably prefer that they don’t find: a vicious blog started by disgruntled former employees; or, 75 percent of […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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