By Jonathan & Erik Bernstein on January 10, 2011
Good crisis management means being prepared for the worst Being well prepared beforehand is probably the number one way to minimize the impact of crises on your organization. While this may seem obvious, most are at a loss as to what steps to take to ensure this preparedness. In a recent post on the Preparis.com […]
By Jonathan & Erik Bernstein on January 5, 2011
Engaging in reputation management is not a choice, but a necessity The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. On the other hand it opens […]
By Jonathan & Erik Bernstein on November 3, 2010
Popular drink maker’s poor crisis communications could be its downfall You would think one of the nation’s largest independent PR firms would know better than to argue with a reporter, but when Edelman PR, which represents Phusion Projects, makers of the controversial caffeinated alcoholic drink Four Loko, contacted the writers of a Seattle Weekly blog […]
By Jonathan & Erik Bernstein on September 16, 2010
Twitter continues to prove its worth as a crisis management tool, often surpassing traditional media sources because of its flexible and easily accessible nature. In a recent blog post, Jessica Ziegler, social media strategist and Vestor Logic’s Director of Social Web Design, described how Twitter took the lead during last week’s Colorado wildfires: From where […]
By Jonathan & Erik Bernstein on August 13, 2010
The hypothetical scenario was daunting: An intoxicated driver had just plowed a bus full of students through the wall of the school’s music building, killing seven and injuring 32. How would professionals in charge of emergency management respond to the erupting crisis? School counselors and mental health providers gathered in small groups at the LSU […]
By Jonathan & Erik Bernstein on April 12, 2010
All organizations are vulnerable to crises. You can’t serve any population without being subjected to situations involving lawsuits, accusations of impropriety, sudden changes in ownership or management, and other volatile situations on which your stakeholders — and the media that serves them — often focus. The cheapest way to turn experience into future profits is […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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