By Jonathan & Erik Bernstein on June 26, 2016
Learning from those who are doin’ it right Figuring out how to do reputation management can be tricky. Fortunately, you don’t have to reinvent the wheel. There are plenty of positive examples of organizations doing good work both online and off, and all it takes is a bit of Googling to dig up best practices […]
By Jonathan & Erik Bernstein on November 21, 2015
An enlightening infographic for the season The holidays are a massive season for retailers, but did you realize many other organizations face added reputation risk from their own customers in the season as well? Time is short, folks feel frenzied, and that means patience is at a low. That irritated individual who just walked out […]
By Jonathan & Erik Bernstein on November 11, 2015
A bit of PR can go a long way Everyone makes mistakes, and although the public is quick to punish they’re also quick to forgive if you truly show you understand your error and are working to correct it. An email we received from the spice purveyors at Penzeys showed a great understanding of this fact, […]
By Jonathan & Erik Bernstein on October 30, 2015
A public call-out and quick resolution Nineteen year-old entertainer Zendaya has a reputation as being an outspoken champion of positive body image, and she lived up to it when she realized that L.A. fashion magazine Modeliste had done significant digital plastic surgery on images of her used in the publication. Showing off the power a […]
By Jonathan & Erik Bernstein on August 29, 2015
Live up to expectations, or get what’s coming to you [Editor’s note: This special post by Jonathan Bernstein touches on a point we’ve been discussing more and more internally over the past year. Whatever you really are, however you behave “behind closed doors” will come out, and if it doesn’t match up to the image […]
By Jonathan & Erik Bernstein on August 26, 2015
Throwing money at the problem isn’t always the best solution As part of its continuing crisis response for the massive hack that exposed the personal data of cheating site Ashley Madison’s customers, page operator Avid Life Media is offering up a $500,000 CDN (~ $380,000 US) reward for information that leads to capture and arrest […]
By Jonathan & Erik Bernstein on August 14, 2015
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t do the […]
By Jonathan & Erik Bernstein on August 3, 2015
Pushing for higher numbers at the sake of accuracy is bound to create problems A glossy report created by the NFL’s Washington Redskins isn’t having the desired effect of seeding goodwill for the organization thanks to the muddled metrics included within. The report, created with the help of media monitoring services Meltwater and TVEyes and […]
By Jonathan & Erik Bernstein on July 30, 2015
Top tips for avoiding problems from industry pros Food safety issues are one of the most common cause of crisis for a huge number of organizations up and down the supply chain. From the folks who make the machinery to those who prepare and serve the end product, the effect of contamination (or even the […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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