By Jonathan & Erik Bernstein on May 5, 2015
An infographic to help you determine the ideal response to negativity on the ‘net Every organization will face reputation threats these days, but how much it impacts yours will be determined by your reaction. While practice and training will help you determine the ideal response, the Chatterbox infographic below will give you a solid start: […]
By Jonathan & Erik Bernstein on April 30, 2015
Failing to live up to stakeholder expectations is a quick way to sink your reputation Living up to stakeholder expectations is an important part of reputation management. Today, many stakeholders expect you to be socially responsible, but what does that mean to them, and what can you do about it? Online research group Lab42 put […]
By Jonathan & Erik Bernstein on April 19, 2015
Sometimes crisis management means telling the bossman to stop talking Chip Wilson made his fortune selling yoga pants at $100 a pop, but as we found out last year during the Lululemon sheer pants debacle was that while he had marketing savvy, he was pretty darn stupid regarding how to speak to stakeholders. Wilson went […]
By Jonathan & Erik Bernstein on April 7, 2015
Playing ostrich is not a reputation management strategy Seeing the mistakes of their peers in nationwide headlines has many scared to engage in public Internet use at all. Problem is, avoiding that altogether is just another way to create issues for yourself. Ahh, we can hear you now…“But if I don’t create social media profiles […]
By Jonathan & Erik Bernstein on March 26, 2015
Behaving as if you could be caught on tape at any moment is just good crisis management You are ALWAYS on camera. Cornell University’s assistant dean for students found this out the hard way after becoming the latest figure to have shocking behavior exposed via YouTube. An undercover reporter for Project Veritas, which operates under […]
By Jonathan & Erik Bernstein on March 14, 2015
A reputation as trustworthy is a must for any organization Edelman’s Trust Barometer is an annual report that seeks to measure trust in business and government. It analyzes both hard data and sentiment in a number of categories, and the results help guide the decision-making and priorities of intelligent organizations the world over. This year’s […]
By Jonathan & Erik Bernstein on March 4, 2015
Refusing to respect the wants of customers is a bad business plan Is anyone else disgusted that it’s no longer shocking to see a major telecomms provider standing staunchly against the wants of their customers? Online privacy is one of the fastest-rising influences of consumer decisions today, yet AT&T has gone full scumbag when it […]
By Jonathan & Erik Bernstein on February 27, 2015
Could this promotion cause more harm than good? It’s common to see brands unintentionally create threats to their own reputations in the process of promotion, and we believe Delta’s latest email campaign is one such example. Have a look: This example was forwarded by our colleague Phil Cox, who posed the question, “Why is Delta […]
By Jonathan & Erik Bernstein on February 26, 2015
Meeting legal obligations doesn’t win you any favors in the court of public opinion Auto recalls have been big news over the past couple years. One of the most serious came as a result of General Motors’ ignition switch issues, which have reportedly caused more 50 deaths over the whopping 11 years the issue went […]
By Jonathan & Erik Bernstein on February 24, 2015
A rare corporate apology done right The Anthem hack, which exposed the personal information of as many as 80 million customers, put the healthcare provider in an ugly situation. Not only were its own computer security team’s credentials stolen and used to access private information, but it was revealed that the data was not encrypted. […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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