By Jonathan & Erik Bernstein on August 14, 2015
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t do the […]
By Jonathan & Erik Bernstein on July 24, 2015
Bad customer service inevitably leads to reputation damage Treating your customers poorly isn’t something that can be swept under the rug anymore. Besides being called out on review sites, in blogs, and across social media, you’ll also wind up on lists creating by organizations like 24/7 Wall Street, which uses survey data to assemble what […]
By Jonathan & Erik Bernstein on July 22, 2015
Exploring the effect company leaders have on your good name CEOs are the most public face of an organization, and as such they play a major role in its overall reputation. While in the past it was possible for a CEO to “fly below the radar” except when paraded out for investor-related meetings or major […]
By Jonathan & Erik Bernstein on July 19, 2015
Saying you care is great, but backing it up with action is a must We can barely go a week without another high-profile data breach hitting the news, and lax security from the latest target, UCLA Health Systems means as many as 4.5 million patients may be affected. Much like Anthem, UCLA didn’t bother to […]
By Jonathan & Erik Bernstein on July 9, 2015
Grocer in a pickle after overcharging allegations surface once again Late last month, Whole Foods found its integrity questioned on a national level after an audit of its New York stores by the NY Department of Consumer Affairs revealed rampant mislabeling throughout the store’s prepackaged foods, often resulting in customers paying more than they should […]
By Jonathan & Erik Bernstein on June 29, 2015
A look at how your peers are using social media data to improve PR It’s likely by now your organization is using social media wholeheartedly, and you’re probably even collecting data on things like stakeholder demographics, optimal posting times, and many other common factors. The question is, what the heck are you doing with it? […]
By Jonathan & Erik Bernstein on June 10, 2015
Falling down is inevitable, it’s how you stand back up that matters in the long run Sometimes you run into unexpected delays or out-of-the-blue issues that make keeping specific promises you’ve made to stakeholders impossible. While it’s inevitable that people will be upset (and rightfully so), there is one thing you absolutely must do if […]
By Jonathan & Erik Bernstein on May 25, 2015
Never stop looking for ways to give this most valuable asset a boost One of our core beliefs at Bernstein Crisis Management is that reputation is your most valuable asset, and that statement has never been more true. A good reputation keeps business coming in, and helps existing customers to stick around. It protects against […]
By Jonathan & Erik Bernstein on May 22, 2015
This simple step is well worth the effort involved We all exist in the midst of a flurry of communications, with texts, emails, and social media being processed and prepared by the dozens at the low end and up into the several hundred per day in many cases. In the constant press for moving ever-faster […]
By Jonathan & Erik Bernstein on May 18, 2015
What was she thinking? Politicians have a long history of making idiotic remarks “behind closed doors”. The difference today is that everyone carries that teeny tiny recording device called a cell phone in their pocket, landing what would formerly be private remarks firmly in the public eye. Congresswoman Loretta Sanchez (D-Calif) had barely announced her […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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