By Jonathan & Erik Bernstein on November 1, 2013
Surprising number of states not requiring schools to prepare for disasters We send our kids off to school every day trusting those responsible for their care are properly prepared for disaster crisis management, but the frightening reality is that most aren’t. Aid group “Save the Children” is working to change that, and as part of […]
By Jonathan & Erik Bernstein on October 21, 2013
Belatedly thwarting a grade schooler’s scheme is nothing to gloat about Most American airlines have been struggling to maintain any type of positive reputation for years now. With many of the most rage-inducing issues, like long security lines, beyond their control, you would think they’d be taking pains to ensure their own processes are working […]
By Jonathan & Erik Bernstein on September 30, 2013
Always ask, “who could be offended by this?” When launching a major promo for a product, it’s Crisis Management 101, it’s very important to do your homework to ensure that you won’t be creating an ugly situation in the process. After reading about Coca-Cola’s latest marketing #fail there should be no doubts as to why. […]
By Jonathan & Erik Bernstein on September 22, 2013
USDA and meat industry ignoring massive warning signs A pilot program meant to more rapidly identify contamination in the plants which process the meat we eat on a daily basis has been an utter failure, yet still may be implemented as the USDA standard. The Washington Post’s Kimberly Kindy explains: The program allows meat producers […]
By Jonathan & Erik Bernstein on July 23, 2013
Pointing out how poorly you pay your own employees is a crisis management faux pas So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let’s be real here, you’re also looking to grab you some good PR in […]
By Jonathan & Erik Bernstein on July 12, 2013
The wrong words online can come back to haunt you The case of Justin Carter, the Central Texas teen jailed for over five months as a result of a Facebook comment, is a powerful lesson in just how serious social media has gotten, and why your personal crisis management considerations should include careful censorship of […]
By Jonathan & Erik Bernstein on June 8, 2013
Govt agencies surprise by making crisis management simple, web-based Crisis management isn’t just for business. There are plenty of risks in daily life, and the more equipped to help prevent crises in our personal lives we are, the better off we’ll be. In recent years, several government organizations have really outdone themselves by becoming the […]
By Jonathan & Erik Bernstein on May 29, 2013
If no harm is being done, why create PR risk through legal threats? Ferrero, the company that makes hazelnut-based sweet spread Nutella, nearly blew a free PR opportunity when its lawyers went after the six-year-old unofficial “World Nutella Day” celebration. The event’s founder, Sara Rosso, informed World Nutella Day’s 40,000+ Facebook fans that she had […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
[Read more ...]