By erik on December 30, 2018
Dominating search results for your organization’s name and key industry terms should be a core part of any crisis management strategy. It helps to prevent concessional bad news dominating those search results, as well as ensuring you’re able to get messaging in front of key audiences if and when the need arises. While there are […]
![[Infographic] Tips for Monitoring Online Reputation](https://managementhelp.org/blogs/crisis-management/files/how-to-start-monitoring-online-reputation-infographic-150x150.png)
By Jonathan & Erik Bernstein on November 19, 2016
Watching what people say about you on the internet is a must Every single person, and every single brand, should be monitoring their reputation online. After all, the the number one place anyone with a complaint will head, and the place everyone relies on to provide them information on who to do business with. While […]
By Jonathan & Erik Bernstein on November 3, 2016
Pointers to protect your personal brand Although high-profile cases of individuals losing out on job opportunities, being fired, or costing themselves big bucks as a result of online behavior regularly make headlines, there still seems to be a disconnect between the very real potential consequences and what people are willing to share. This infographic from […]
By Jonathan & Erik Bernstein on September 23, 2016
You can’t afford to have a bad reputation showing up in search results or social media Still not too worried about your online reputation? Despite the fact that the vast majority of internet users see search results as the most trusted source of info about just about anything? Despite the fact that nearly 90% of […]
By Jonathan & Erik Bernstein on August 10, 2016
Online behavior has a direct impact on real-world results Representing your brand well on social media is one of the most important things you can do to protect and grow your reputation. Solid effort that catches the attention of, and engages with, stakeholders will take you far. On the flip side, if your online attitude […]
![[Infographic] Online Reputation Management Guidelines](https://managementhelp.org/blogs/crisis-management/files/simplilearn-online-reputation-management-tips-infographic-150x150.jpg)
By Jonathan & Erik Bernstein on June 8, 2016
Quick tips to help with ORM efforts Truly excelling at online reputation management requires a customized approach and effort over time. While you work towards that, you can get positioned for success by learning all you can. Studying best practices and how-to’s (provided you vet where they’re coming from…) will allow you to lay a […]
By Jonathan & Erik Bernstein on November 2, 2015
What does your online activity tell others about you? If you pay any mind to the news or happenings on social media you’ll see a constant stream of people landing themselves in serious trouble as a result of online activity. So many, in fact, that we created the Weiner Awards in their honor. Despite that, […]
By Jonathan & Erik Bernstein on August 20, 2015
Attributes that will help land your story in front of social media users One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it square in front of specific target audiences. Today that often means getting […]
By Jonathan & Erik Bernstein on August 14, 2015
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t do the […]
By Jonathan & Erik Bernstein on July 22, 2015
Exploring the effect company leaders have on your good name CEOs are the most public face of an organization, and as such they play a major role in its overall reputation. While in the past it was possible for a CEO to “fly below the radar” except when paraded out for investor-related meetings or major […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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