By Jonathan & Erik Bernstein on May 22, 2015
This simple step is well worth the effort involved We all exist in the midst of a flurry of communications, with texts, emails, and social media being processed and prepared by the dozens at the low end and up into the several hundred per day in many cases. In the constant press for moving ever-faster […]
By Jonathan & Erik Bernstein on May 18, 2015
What was she thinking? Politicians have a long history of making idiotic remarks “behind closed doors”. The difference today is that everyone carries that teeny tiny recording device called a cell phone in their pocket, landing what would formerly be private remarks firmly in the public eye. Congresswoman Loretta Sanchez (D-Calif) had barely announced her […]
By Jonathan & Erik Bernstein on May 15, 2015
Clear communication is key for strong crisis management Checking for major hurdles to clear internal communications is part of our vulnerability audit process for good reason. If messaging is lost in the shuffle, if employees don’t feel they can pass on bad news, or if the right info isn’t getting to the right people in […]
By Jonathan & Erik Bernstein on May 6, 2015
How do reputation-related issues affect the bottom line? Reputation is a major factor in your market performance. To illustrate that fact, and to demonstrate just how much of a market shift various crises create, Freshfields Bruckhaus published the chart below, featuring the findings of a survey polling over 100 PR pros: ——————————- For more resources, […]
By Jonathan & Erik Bernstein on May 5, 2015
An infographic to help you determine the ideal response to negativity on the ‘net Every organization will face reputation threats these days, but how much it impacts yours will be determined by your reaction. While practice and training will help you determine the ideal response, the Chatterbox infographic below will give you a solid start: […]
By Jonathan & Erik Bernstein on April 30, 2015
Failing to live up to stakeholder expectations is a quick way to sink your reputation Living up to stakeholder expectations is an important part of reputation management. Today, many stakeholders expect you to be socially responsible, but what does that mean to them, and what can you do about it? Online research group Lab42 put […]
By Jonathan & Erik Bernstein on April 29, 2015
What to watch for when it comes to cyber security Cyber threats make up the fastest-growing set of crises we’ve seen over the past two years, and they show little sign of stopping. While some organizations are beefing up security and putting hack-related crisis management plans in place, too often it’s as a reaction to […]
By Jonathan & Erik Bernstein on April 25, 2015
Crashed site raises ire of Twitter users trying to purchase items from new collection Target’s refreshed its image and carved out a new niche for itself in today’s crowded market by collaborating with trendy designers to make it a cheap-chic destination. However, during the launch of its new Lilly Pulitzer collection, the retailer’s failure to […]
By Jonathan & Erik Bernstein on April 19, 2015
Sometimes crisis management means telling the bossman to stop talking Chip Wilson made his fortune selling yoga pants at $100 a pop, but as we found out last year during the Lululemon sheer pants debacle was that while he had marketing savvy, he was pretty darn stupid regarding how to speak to stakeholders. Wilson went […]
By Jonathan & Erik Bernstein on April 8, 2015
Connecting with your audience requires using the right tools for communication Knowing how your audience is communicating and what tools they’re using is critical to crisis communications, making this infographic from the European Commission a must-see. ——————————- For more resources, see the Free Management Library topic: Crisis Management ——————————- [Jonathan Bernstein is president of Bernstein […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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