By Jonathan & Erik Bernstein on August 26, 2015
Throwing money at the problem isn’t always the best solution As part of its continuing crisis response for the massive hack that exposed the personal data of cheating site Ashley Madison’s customers, page operator Avid Life Media is offering up a $500,000 CDN (~ $380,000 US) reward for information that leads to capture and arrest […]
By Jonathan & Erik Bernstein on August 20, 2015
Attributes that will help land your story in front of social media users One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it square in front of specific target audiences. Today that often means getting […]
By Jonathan & Erik Bernstein on July 9, 2015
Grocer in a pickle after overcharging allegations surface once again Late last month, Whole Foods found its integrity questioned on a national level after an audit of its New York stores by the NY Department of Consumer Affairs revealed rampant mislabeling throughout the store’s prepackaged foods, often resulting in customers paying more than they should […]
By Jonathan & Erik Bernstein on June 29, 2015
A look at how your peers are using social media data to improve PR It’s likely by now your organization is using social media wholeheartedly, and you’re probably even collecting data on things like stakeholder demographics, optimal posting times, and many other common factors. The question is, what the heck are you doing with it? […]
By Jonathan & Erik Bernstein on June 10, 2015
Falling down is inevitable, it’s how you stand back up that matters in the long run Sometimes you run into unexpected delays or out-of-the-blue issues that make keeping specific promises you’ve made to stakeholders impossible. While it’s inevitable that people will be upset (and rightfully so), there is one thing you absolutely must do if […]
By Jonathan & Erik Bernstein on May 18, 2015
What was she thinking? Politicians have a long history of making idiotic remarks “behind closed doors”. The difference today is that everyone carries that teeny tiny recording device called a cell phone in their pocket, landing what would formerly be private remarks firmly in the public eye. Congresswoman Loretta Sanchez (D-Calif) had barely announced her […]
By Jonathan & Erik Bernstein on May 6, 2015
How do reputation-related issues affect the bottom line? Reputation is a major factor in your market performance. To illustrate that fact, and to demonstrate just how much of a market shift various crises create, Freshfields Bruckhaus published the chart below, featuring the findings of a survey polling over 100 PR pros: ——————————- For more resources, […]
By Jonathan & Erik Bernstein on April 19, 2015
Sometimes crisis management means telling the bossman to stop talking Chip Wilson made his fortune selling yoga pants at $100 a pop, but as we found out last year during the Lululemon sheer pants debacle was that while he had marketing savvy, he was pretty darn stupid regarding how to speak to stakeholders. Wilson went […]
By Jonathan & Erik Bernstein on April 8, 2015
Connecting with your audience requires using the right tools for communication Knowing how your audience is communicating and what tools they’re using is critical to crisis communications, making this infographic from the European Commission a must-see. ——————————- For more resources, see the Free Management Library topic: Crisis Management ——————————- [Jonathan Bernstein is president of Bernstein […]
By Jonathan & Erik Bernstein on March 7, 2015
Training your brain to perform in crisis management mode There’s no denying that it takes a great deal of skill to successfully run an organization’s day-to-day operations. However, that mindset and ability doesn’t always translate over to crisis management. Even the most competent of managers can find themselves feeling lost when an ugly situation gets […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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