By erik on August 5, 2020
Steer clear of this increasingly common marketing fail Before we get into it here, I want you to take a look at the image above, -which features a young girl snacking on a banana and leaning against a car – and consider the fact that it just resulted in Audi needing to tweet a lengthy […]
By erik on November 10, 2018
It’s not always fun to be “that guy” pointing out how safety can be improved, what could go wrong, and how people could get hurt. Fact is,this type of awareness saves lives, along with minimizing lost productivity and chance of harmful litigation. Emergency communications expert Doug Levy recently shared his article, “Five things you can […]
By erik on October 16, 2018
Is There a Loose Cannon on Your Deck? By Jonathan Bernstein & Anthony Moore Loose cannon referred to an actual weapon before it entered the language as a metaphor. In the days before ships were equipped with fixed-turret guns, muzzle-loading cannons were mounted on wheels and rolled back and forth between gunports. A gun not […]
By Jonathan & Erik Bernstein on March 11, 2016
[Editor’s note: This post comes to us from our colleague Rick Kelly, director of Triad Strategies’ crisis communications practice.] By most measures, Cedar Fair is a thriving enterprise. Its share price since 2010 has nearly quadrupled, most analysts rate its stock as a “buy,” and the $1.24 billion in revenue it generated in 2015 was […]
By Jonathan & Erik Bernstein on October 19, 2015
Just how good ARE your crisis prevention and response-related plans? We were once asked to analyzing the crisis planning done by a large private college. What we found was that they had a half-dozen plans which all fell into the general category of “crisis management.” ▪ A crisis communications plan. ▪ A disaster response plan. […]
By Jonathan & Erik Bernstein on August 14, 2015
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t do the […]
By Jonathan & Erik Bernstein on August 4, 2015
It doesn’t take a superhero to stop conflict from becoming crisis Everyone knows conflict creates issues, but did you realize just how much it’s costing your organization to let clashes run out of control? Take a look through this creative infographic from WorkFront and you’ll find some shocking stats that will have you ranking conflict […]
By Jonathan & Erik Bernstein on August 3, 2015
Pushing for higher numbers at the sake of accuracy is bound to create problems A glossy report created by the NFL’s Washington Redskins isn’t having the desired effect of seeding goodwill for the organization thanks to the muddled metrics included within. The report, created with the help of media monitoring services Meltwater and TVEyes and […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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