By Jonathan & Erik Bernstein on July 6, 2016
Create a solid foundation for communication in crisis Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand. In a simple yet highly […]
By Jonathan & Erik Bernstein on December 30, 2015
Avoiding mistakes and putting best practices to work Apologies are one of the oldest crisis management tools in the book. Although they’ve evolved to deal with a variety of situations, including those where you’re not actually at fault, the basics that make up an effective one remain largely the same. Making an interesting connection to […]
By Jonathan & Erik Bernstein on October 19, 2015
Just how good ARE your crisis prevention and response-related plans? We were once asked to analyzing the crisis planning done by a large private college. What we found was that they had a half-dozen plans which all fell into the general category of “crisis management.” ▪ A crisis communications plan. ▪ A disaster response plan. […]
By Jonathan & Erik Bernstein on August 26, 2015
Throwing money at the problem isn’t always the best solution As part of its continuing crisis response for the massive hack that exposed the personal data of cheating site Ashley Madison’s customers, page operator Avid Life Media is offering up a $500,000 CDN (~ $380,000 US) reward for information that leads to capture and arrest […]
By Jonathan & Erik Bernstein on August 20, 2015
Attributes that will help land your story in front of social media users One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it square in front of specific target audiences. Today that often means getting […]
By Jonathan & Erik Bernstein on August 14, 2015
A bad decision made more damaging by poor crisis management Bic has long been criticized for its line of pens marketed toward women, called “Miss Bic” and Bic for Her”, but an ad the pen manufacturer created for South Africa’s Women’s Day pushed the disgust beyond sideline conversation and into the mainstream. Words really can’t do the […]
By Jonathan & Erik Bernstein on July 19, 2015
Saying you care is great, but backing it up with action is a must We can barely go a week without another high-profile data breach hitting the news, and lax security from the latest target, UCLA Health Systems means as many as 4.5 million patients may be affected. Much like Anthem, UCLA didn’t bother to […]
By Jonathan & Erik Bernstein on July 9, 2015
Grocer in a pickle after overcharging allegations surface once again Late last month, Whole Foods found its integrity questioned on a national level after an audit of its New York stores by the NY Department of Consumer Affairs revealed rampant mislabeling throughout the store’s prepackaged foods, often resulting in customers paying more than they should […]
By Jonathan & Erik Bernstein on June 10, 2015
Falling down is inevitable, it’s how you stand back up that matters in the long run Sometimes you run into unexpected delays or out-of-the-blue issues that make keeping specific promises you’ve made to stakeholders impossible. While it’s inevitable that people will be upset (and rightfully so), there is one thing you absolutely must do if […]
By Jonathan & Erik Bernstein on June 2, 2015
Learning more about a potentially dangerous situation Workplace conflict is unavoidable, but that doesn’t mean it has to put a crimp in business or leave anyone in danger. Part of tackling any major issue is understanding its core, and this infographic from Conflict Tango will get you started: ——————————- For more resources, see the Free […]