By Jonathan & Erik Bernstein on January 29, 2015
Predict the problems that come with your promos, or run afoul of your fans You would expect Wired, a magazine focused on the world of tech, to be prepared for a promotional offer to go viral, but the ugly aftermath of a promotion from the UK shows it was anything but. Wired offered new subscribers […]
By Jonathan & Erik Bernstein on September 20, 2014
Would your organization have a plan in place? The Target hack has been dethroned as the largest known data breach after less than a year following Home Depot’s revelation that some 56 million credit and debit cards were exposed to hackers due to an assault via customized malware. The Wall Street Journal’s Robin Sidel reports: […]
By Jonathan & Erik Bernstein on January 28, 2014
Never rely on your first option working out perfectly So, you’ve put together a killer crisis management plan, heck you’ve even actually practiced it! Good to go, right? Not so fast. As a wise man once said, sh*t happens, and you’d better believe it can, and will, happen when you’re already fighting to keep your […]
By erik on January 16, 2014
Does your crisis management planning include cyber crime? Every year brings new threats to the forefront, and according to experts 2014 is going to see an explosion in the number, and severity of, cyber attacks. If your crisis management plans don’t already include the possibility of data theft, systems being held ransom, or even completely […]
By Jonathan & Erik Bernstein on December 28, 2013
[Editor’s note: The following post was shared with us by colleague Rene A. Henry, author, journalist, and business expert] Major banks should thank Congress for replacing them at the bottom of the list the American public least trusts and respects. But it seems whatever they continue to do, most can’t seem to get it right. […]
By Jonathan & Erik Bernstein on September 30, 2013
Always ask, “who could be offended by this?” When launching a major promo for a product, it’s Crisis Management 101, it’s very important to do your homework to ensure that you won’t be creating an ugly situation in the process. After reading about Coca-Cola’s latest marketing #fail there should be no doubts as to why. […]
By Jonathan & Erik Bernstein on July 30, 2013
Take steps to avoid this preventable crisis The focus on content creation as the new, must-do form of marketing has resulted in an incredible number of completely involuntary copyright infringements across the web. Even experts who literally work with web content every single day are running into foul territory! For proof, look no further than […]
By Jonathan & Erik Bernstein on June 17, 2013
Crisis management required after predictably polarizing article published We never seem to run dry examples of easily preventable crises. Last week, an article on Home and Garden TV’s website discussing Fourth of July table settings suggested that an American flag be used as a “bright and festive table runner.” Whoops… As you probably guessed, flocks […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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