By Jonathan & Erik Bernstein on November 25, 2011
How a dose of negativity can help your organization The natural reaction for most people when they start seeing negative sentiment about their organization arise is panic. Do I respond? Do I duck and hide? And most of all…how bad is this going to hurt? Truth is, the more devoted your stakeholders are, the more […]
By Jonathan & Erik Bernstein on November 15, 2011
If you answered no, you’re fooling yourself. Even those in the most benign of industries are bound to encounter situations where their reputation is in danger. Let your reputation get hurt and you’ll soon see the bottom line follow. One of the best ways to prevent this is by doing regular vulnerability audits, a multi-disciplinary […]
By Jonathan & Erik Bernstein on November 8, 2011
Sparks fly over broken site As the technical problems plaguing the new USAJobs website continue into a third week, Sen. John Kerry ( D-Mass.), called on Federal Chief Information Officer Steven VanRoekel to intervene and to consider putting the website operation out for competitive bid. The federal job search Web portal, which is the third […]
By Jonathan & Erik Bernstein on November 7, 2011
Protect your good name Whether you know it or not, people are talking about your company. Thanks to the Web, customers, potential customers, stakeholders, and even reporters are communicating their thoughts and opinions about you. This is great while things are going well, but make a misstep and you’ll find the conversation quickly takes a […]
By Jonathan & Erik Bernstein on October 30, 2011
We’ve all struggled with the question: how do I get my message across? While there are many strategies, as is the case in life, simplicity is often best. In this guest article, PR pro Jerry Brown explains how to… Simplify and Repeat “Remember the . . .” “Damn the torpedoes, full . . .” “Ask […]
By Jonathan & Erik Bernstein on October 26, 2011
Fictional story stirs discussion “Margin Call” is a new film that aims to recreate the rapid fire nature of today’s crisis management. While it misses the mark in terms of reality, especially in the ethics department, it does open up avenues for discussion of real world crisis management. Forbes business writer Coeli Carr took this […]
By Jonathan & Erik Bernstein on September 22, 2011
Be in position to help your community Regardless of whether your organization is a hospital, school, police station, church, or something entirely different, if you serve your community then you can expect them to turn to you for information and guidance in the event of a disaster. A bit of preparation can make you one […]
By Jonathan & Erik Bernstein on September 9, 2011
A new type of crisis Flash mobs have recently gained national attention, not for the wacky dance craze that’s been spotlighted in commercials and movies, but for groups that are coming together to cause violence or disrupt services. Services like Twitter and Blackberry messenger have evolved to act as crisis management tools in times of […]
By Jonathan & Erik Bernstein on August 21, 2011
Honesty pays off in crisis management Following a crisis, many businesses try to paint nasty incidents in a brighter light. It’s a natural reaction, but it’s not the right one. In a Ragan.com article, marketing expert Dan Harvey gave some advice on how to do the responsible thing, and in the process keep your reputation […]
By Jonathan & Erik Bernstein on August 9, 2011
Don’t make these common mistakes Many companies, having delayed their entry into the Twitterverse, are rushing to join the party. The problem here is the old adage “haste makes waste.” To help prevent your feed from becoming a no-fly zone, check out these tips on how not to use Twitter from the B2C blog of […]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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