3 Ingredients that Will Make Your Crisis Communications More Effective

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    Comms are falling flat? You could be missing one of these vital components.

    Today when you have a crisis you’re expected to talk about it. And, if you’re going to talk about it then you’d probably like people to believe you. Whether your communications come in the form of a press release, media interview, tweet, YouTube video or any of the other thousands of possibilities, there are three ingredients you need to include to make this happen.

    While the way you communicate will constantly shift, the three pillars found in effective communications, what we call the “3 C’s of Credibility,” hold true for any crisis management scenario.

    The 3 C's of Credibility by Bernstein Crisis Management - Compassionate, Confident, Competent
    The 3 C’s of Credibility by Bernstein Crisis Management – Compassionate, Confident, Competent

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

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