When a crisis hits, whether it impacts your organization directly or is something important to your stakeholders, many rush to be a part of the conversation on social media. While this is often well-intentioned, it can also be tremendously dangerous for your brand. Unless it’s done right, being involved in the discussion about a crisis situation via social media can quickly result in added troubles for your organization.
Having a plan helps avoid common pitfalls, and this infographic from the digital marketing pros at Aimclear gives you five solid thought starters for your own preparedness efforts:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.