Pointers to protect your personal brand
Although high-profile cases of individuals losing out on job opportunities, being fired, or costing themselves big bucks as a result of online behavior regularly make headlines, there still seems to be a disconnect between the very real potential consequences and what people are willing to share. This infographic from Switzerland-based KBSD lays out precisely why every one of us needs to watch what we’re posting online, and even what others may be posting about us!
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]