You can’t afford to have a bad reputation showing up in search results or social media
Still not too worried about your online reputation? Despite the fact that the vast majority of internet users see search results as the most trusted source of info about just about anything? Despite the fact that nearly 90% of consumers use the internet to help decide if they’ll make a purchase?
There are hundreds of reasons why you need to make having a positive online reputation a priority, including the 10 biggies found in this SEOBrand.com infographic:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.