Avoid repeating Volkswagen’s mistakes
Volkswagen’s crisis will go down as one of, if not the biggest auto industry scandals in history. As such it presents many lessons, ones that could save much heartache and significant expense for others.
We came across an infographic from the UK’s Woodstock Motors that did a nice job of summing up VW’s lessons relating to online reputation management, excerpted below. For those interested we’ll link the full infographic after the jump.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: http://managementhelp.org/blogs/crisis-management/2016/03/01/how-are-you-viewed-on-the-internet/#sthash.SAiFnIZO.dpuf
Full infographic:
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.