Media Relations and PR

Media, PR, and our specialty of crisis management are inextricably intertwined. Knowing how to deal with and best approach the media, as well as understanding what they will think of your actions, is important to getting the message you want the public to see out there.

A BusinessWired infographic made this point quite well, along with providing rules for media relations that will apply as well in the new year as they did for this one:

journalism and pr in 21st century