September 16, 2015 – Monrovia, CA — Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein, president of Bernstein Crisis Management, Inc., is now being given away in its PDF format. Formerly $10, there will be no charge for the publication as long as demand exists. The hard copy version will no longer be sold.
“To the many buyers of my book – thank you,” said Bernstein. “This is simply the latest extension of my ongoing willingness to share knowledge of the crisis management field, a topic that I’ve been privileged to help develop for over 30 years. I am particularly hopeful that professors of public relations will make Keeping the Wolves at Bay available as something quite rare, a free textbook for their students.”
It is our pleasure to share Keeping the Wolves at Bay with the community, and hope your find the information within as useful as our readers have for many years. To download the manual, click here. We ask only that all material stay unchanged and credited to the original author.
Thank you for reading!
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: http://managementhelp.org/blogs/crisis-management/2015/09/12/reminder-for-david-cameron-always-assume-the-mic-is-on/#sthash.ZoSRyc4Q.dpuf
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.