PR Skills – Engaging Journalists via Social Media

Making connections using social technology

Crafting the perfect press release or determining the ideal story goes a long way, but although we have many tools to self-publish today it still can’t quite compare to the clout a journalist for the right publication carries. Knowing that your average journalist is a heavy social media user, it’s an obvious avenue of communication to pursue, and this infographic from Text100 will help you figure out how to get results:

——————————-
For more resources, see the Free Management Library topic: Crisis Management
——————————-

[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

– See more at: http://managementhelp.org/blogs/crisis-management/2015/08/26/ashley-madison-using-cash-for-crisis-management/#sthash.PckgZM7G.dpuf

Translate »