What Do We Do with All This Data?

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    A look at how your peers are using social media data to improve PR

    It’s likely by now your organization is using social media wholeheartedly, and you’re probably even collecting data on things like stakeholder demographics, optimal posting times, and many other common factors. The question is, what the heck are you doing with it? If you’re sitting on a pile of data and don’t know what to do with it you’re likely to find some good suggestions in the infographic below, created by PR News and BusinessWire using polling data from PR pros around the country:

    how do PR pros use social listening data infographic

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://managementhelp.org/blogs/crisis-management/2015/06/25/government-credentials-found-pasted-around-the-web/#sthash.KxYYHu3o.dpuf