Connecting with your audience requires using the right tools for communication
Knowing how your audience is communicating and what tools they’re using is critical to crisis communications, making this infographic from the European Commission a must-see.
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]