Knowing how your stakeholders use social media makes your messaging more effective
Social media isn’t limited to one locale, and while the big services tend to span multiple countries, many regions have their own specific services as well. By knowing who uses what social media platforms, and how they’re using them, you can more effectively communicate with your stakeholders.
Take a look at this infographic from Wishpond, and gain some valuable social media knowledge:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: http://managementhelp.org/blogs/crisis-management/2014/11/14/another-red-card-for-fifa-after-crimea-slip/#sthash.WAGM1Bny.dpuf
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.