Traditional PR has its place, but if you’re not using digital you’re missing out on your potential
Digital reputation efforts are a must these days, but when it comes to convincing your organization to leave room in the budget for this essential part of PR it can be tricky. Sharing tangible benefits always pulls more weight when it comes to loosening the purse strings, making this infographic from digital marketing firm Wedu a fantastic tool:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.