Reviews on Yelp: Effective Crisis Management Strategies

Written by Jonathan & Erik Bernstein | Edited by ian
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    Helpful advice for coping with negative reviews on the popular network

    Yelp is the very definition of a double-edged sword. Good reviews are effective crisis management strategies that can bring in more business and allow you to charge more for the same services, while bad reviews can sink your operation. It’s perfectly natural to be upset and even a bit angry when you start seeing negative reviews, but overcoming this knee-jerk reaction is critical to turning things around. For more tips, take a look at this infographic from ChatterBox360.com:

    Yelp Reputation Infographic

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also the editor of its newsletter, Crisis Manager]

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    Jonathan & Erik Bernstein