Some simple daily steps to protect this valuable asset
Establishing and maintaining a positive online reputation is not only beneficial to your bottom line, but also an incredible aid to crisis management when the need arises. While sticky situations or special circumstances certainly call for professional assistance, there’s no reason you can’t be doing some basic, day-to-day online reputation management of your own right now.
We like to share primers on just how to do this when we come across them, and recently spotted a nice infographic from the blog of social media expert Andy Jenkins:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: http://managementhelp.org/blogs/crisis-management/2014/07/25/anthrax-scare-blemishes-cdcs-crisis-management-track-record/#sthash.oHbLWuD5.dpuf
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.