Crisis Management – Punishing Employees for Social Media

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    More and more believe people should be held responsible for things they say and do online

    In 2013 we created the Weiner Awards to recognize cases in which individuals disrupt their own lives or careers due to bad behavior on social media, and with a YouGov survey showing more Americans than ever think companies should be able to discipline employees based on inappropriate social media use, we fully expect to see even more entries this year than we did last.

    This is a clear reminder for individuals to watch their behavior, but what about their employers? How can they safely remove employees who are creating issues for them on social media without facing problems as a result?

    It’s actually more simple than you may think. Put policies in place, and train everyone on those policies regularly. If you have a set of rules you can prove you’ve made clear, you’re far less likely to see difficulties removing a problem employee from your ranks.

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]