A different way of thinking about preventing social media crises
We’re constantly searching for ways to gain greater insight into our field and how we can do crisis management more effectively. In that search, we came across an intriguing theory from Jerimiah Owyang, author of Social Readiness: How Advanced Companies Prepare, who suggested that organizations apply a system based on the psychological concept of Maslow’s Hierarchy of Needs to the development of their social media programs.
Sound a bit confusing? Don’t worry, there’s a resource which makes this concept much easier to understand – the below infographic, created by Patricia Redsicker:
![Social Media Crisis How to Avoid A Social Media Crisis [Infographic]](http://wordviewediting.com/wp-content/uploads/2012/05/Social-Media-Crisis.png "Social-Media-Crisis")
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.