Refusing to acknowledge the power of social media is detrimental to your crisis management ability
Every year since social media first appeared on the scene, a few pundits come out to say that we’re about to see the end of it. We’ve been riding on the social media bandwagon for a long time now, and despite those doubters we see no signs of users slowing down.
You can find just about every aspect of both business and personal life being tied into social media, but if you’re still on the fence, maybe this infographic from Social Factor can help you see the truth:
Whether you like it or no, social media WILL impact your organization in a big way. Do your homework, know what you’re dealing with, then integrate that knowledge into both day to day operations and your crisis management planning. Believe us, it’s only going to continue to impact more and more areas of both business and daily life, so hop on board before you’re left in the dust.
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]