Anything that assists in staying on top of this incredibly fast-moving medium is an asset
Think you’re up to date on the social web? This broad term has come to envelop an incredible number of services and platforms, many of which we use every day. A vital part of being a successful businesses these days, whether your goal is marketing, PR, crisis management, sales or just starting some conversation, is to know how to make social media work for you, which is why we love Brian Solis’ Conversation Prism, an always-evolving, comprehensive listing of all social networking sites and the ways they are used.
Check it out:

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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.