Retailer needs crisis management after changing classic song lyrics for 2013 Keepsake ornament With every holiday season comes a new set of crises, and it looks like we’re seeing our first major Christmas-related reputation hit. Hallmark is taking a ton of heat online due to the ornament shown below, part of its 2013 Keepsake collection: … Continue reading Don We Now Our…Fun Apparel? – Hallmark’s Crisis Management Mess