Agency once again takes to the ‘net for crisis management
FEMA’s been working hard these past weeks, and the agency’s not resting as thousands are left needing critical services in the wake of Hurricane Sandy. In the midst of all this crisis management there have been a host of false rumors floating around, from social media chatter claiming FEMA has run out of water to a radio station directing people to a nonexistent tent city, and the organization’s had enough.
In yet another demonstration of its crisis communications prowess (and a use of resources that would likely be eliminated next year should Governor Romney become President), FEMA has established the Hurricane Sandy Rumor Control page. Featuring a reguarly updated and extremely clear, concise list of current rumors, along with rebuttals, the rumor control page provides the perfect answer to the bevy of incorrect information that so frequently arises in crisis situations.
Of course, FEMA is supporting the page through its various social media channels, further widening its exposure and impact.
Kudos again FEMA, and keep up the good work!
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]