Protect your good name
Whether you know it or not, people are talking about your company. Thanks to the Web, customers, potential customers, stakeholders, and even reporters are communicating their thoughts and opinions about you. This is great while things are going well, but make a misstep and you’ll find the conversation quickly takes a darker tone.
Having a solid reputation in good times means more business and happy stakeholders. The state of your reputation when you encounter a crisis, however, could mean the difference between a minor blip and shutting your doors for good.
On Tuesday, December 13, Jonathan Bernstein will present a free webinar, “Reputation Combat: Protecting Your Company’s Online Reputation.” In it, Jonathan will lend his 25+ years of experience online to answering questions about how to monitor and respond to online threats, as well as other aspects of Internet-based reputation management. There will be valuable insights for experts and novices alike, so tune in and stay out of trouble.
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is a writer, publicist and SEO associate for the firm, and also editor of its newsletter, Crisis Manager]