The morning before the brouhaha over Shirley Sherrod vomited out of Fox News to create a domino effect of shameful response, I happened to publish an analysis of journalistic ethics today in the form of an article telling non-journalists exactly how to fight back against unethical media. If the practices espoused in the article had been followed, a lot of innocent people, including Shirley Sherrod, could avoid being hurt in the court of public opinion.
I hope all readers of this blog find the “how to” piece useful, and please pass it on!
——————————-
For more resources, see the Free Management Library topic: Crisis Management
——————————-
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]
Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.