— By Guest Writer, Bert Doerhoff, CPA By paying quarterly you can ease your yearly accounting process with less calculations, allowing you to devote more time to the important day-to-day aspects of your small business. When paying quarterly, you pay your taxes in equal portions in April, June, September and January. This works best if […]
One huge secret behind sales growth is offering a product or service that speaks to the customers – that fulfils an important customer need. Selling may not be the issue. Rather, as a business coach, I often need to point out that the sales issue may be the value proposition for customers. According to an […]
Need more business? These tips are designed to help you get more. The tips follow a logical sequence. However, life can have its own flow. So, you may find yourself going back and forth as you apply them – that’s normal. As always, best of luck! 1. Create a compelling message. Offer a product or […]
Leading your company had better not be like herding cats. How do you get everyone moving in the same direction, like a finely tuned machine? 1 – Ensure your folks know the direction. Sounds simple, but often this isn’t the case. We give our employees the mushroom treatment.. 2. Ensure the message on the company […]
The basis of marketing is understanding what your target market wants or needs. So, how do you do this? How do you go about understanding your target market? Understanding your market is really a blend of science and art. The key is to collect the data. I believe it is important to do this through market […]
Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the […]
The key to successfully growing your business is effectively implementing an effective marketing strategy. Of course, there are a lot of other pieces – the financing, developing the product or service, producing the product, internal accounting controls, legal HR policies, for example. However, a successful marketing strategy brings in customers and profitable sales. Without sales, […]
I’m Tove Rasmussen and I’m the host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of starting and developing a business, and will focus especially on practical tips and tools in posts published at least once a week, including posts […]
Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.
