Have you ever stopped to consider a prospect’s view of your firm? Their first contact is usually with Sales. So it is of critical importance who is selling your product. Start ups and those who have been in business awhile have different issues. In a start up, I’ve heard a few owners/bottle washers say there […]
The basis of marketing is understanding what your target market wants or needs. So, how do you do this? How do you go about understanding your target market? Understanding your market is really a blend of science and art. The key is to collect the data. I believe it is important to do this through market […]
Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.
