One huge secret behind sales growth is offering a product or service that speaks to the customers – that fulfils an important customer need. Selling may not be the issue. Rather, as a business coach, I often need to point out that the sales issue may be the value proposition for customers. According to an […]
Leading your company had better not be like herding cats. How do you get everyone moving in the same direction, like a finely tuned machine? 1 – Ensure your folks know the direction. Sounds simple, but often this isn’t the case. We give our employees the mushroom treatment.. 2. Ensure the message on the company […]
Getting that sales growth is all about keeping your eye on the ball. Just like Novak Djokovic did to win Wimbledon on Sunday. So, the goal is growth. Your company has its strategy in place, and it’s a good one. There is value to customers, beyond competitors’. Once that is defined, it is a matter […]
So your company is working hard, doing everything right, and it just isn’t growing fast enough. Well, there is the economy. The recession has slowed customer demand in most segments a lot. Still, excel in a recession and life should be even better when the economy picks up. So, the company has a competitive advantage […]
Effectively implementing an excellent marketing strategy is the best bet for profitable growth. Such a strategy will be founded on market needs and internal capabilities. It will have at its core, a valuable advantage over your competitors. The whole company needs to understand what this advantage is. Each person needs to know how they contribute […]
Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the […]
Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.
