Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Building a Business

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

How to Generate More Leads

By Tove Rasmussen on June 24, 2011

You only need one lead to make a sale, says common wisdom.  However, your chances of selling increase with more leads.

So, how do you generate more leads?

1. Offer compelling products and services for your customers.

2. Be compelling.  Approach prospects with a view to helping, rather than making a sale.  Show your enthusiasm, smarts and ingenuity.

3. Be in the information your prospects review before buying.  Know how your customer buys through market research.

4. Spend time building relationships with your target market.  Understand where your target market is, gathers information – and be there to help them out.  Speaking, writing, helping with associations are some ideas.

5. Market on the internet.  Have a website.  Get on Facebook, Twitter — if your customers will be there.

6. Give customers a chance to try out the product or service.  A free trial.  View it on video.  Whatever works for the product or service.

7. Monitor where your leads come from, and keep doing what works!

For more resources, see the Library topic Business Development.

—————————————–

Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.

Photo credit:  Billy Bob Bain

« Previous Next »

Search Our Site

Meet this Blog’s Host

Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.
[Read more ...]

Recent Posts

  • Simple Steps to Small Business Savings
  • Five Challenges Your Company Will Face When Using Virtualization to Store Data
  • Paying Taxes Quarterly Saves Time
  • Gain Insight – Get a Board
  • Top 5 Tips on Building an Excellent Team

Categories of Posts

  • Building a team
  • Buyer Behavior & the Promotional Plan
  • Capacity
  • Developing a Business Plan
  • Financial Management
  • Hiring talent
  • Implementing a marketing strategy
  • Market Research: Understanding your Target Market
  • Motivation
  • Organizational Development
  • Sales
  • Uncategorized

Related Library Topics

  • Business Development
  • Buying a Business
  • E-Commerce
  • Starting a Business
  • Strategic Planning

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X