You only need one lead to make a sale, says common wisdom. However, your chances of selling increase with more leads.
So, how do you generate more leads?
1. Offer compelling products and services for your customers.
2. Be compelling. Approach prospects with a view to helping, rather than making a sale. Show your enthusiasm, smarts and ingenuity.
3. Be in the information your prospects review before buying. Know how your customer buys through market research.
4. Spend time building relationships with your target market. Understand where your target market is, gathers information – and be there to help them out. Speaking, writing, helping with associations are some ideas.
5. Market on the internet. Have a website. Get on Facebook, Twitter — if your customers will be there.
6. Give customers a chance to try out the product or service. A free trial. View it on video. Whatever works for the product or service.
7. Monitor where your leads come from, and keep doing what works!
For more resources, see the Library topic Business Development.
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Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.
Photo credit: Billy Bob Bain
Tove Rasmussen, MBA, has strong background in growing small and medium-sized companies through developing and implementing effective marketing strategies, developing leaders, and expanding in emerging markets. She is educated in international development & business with strong experience in all facets of business, including over 20 years experience growing companies with up to multi-million dollar budgets.